CIHT Webinar: Using Personas to Support Travel Behaviour Change

Written By Annalucia Bellisario

In this webinar, you will hear about the latest research on behavioural change. 

The guest presentation reviews the use of personas to date, illustrates work being undertaken now to move the use of personas forward and explores how we can make more of this tool to ensure we can make the best decisions to support a sustainable transport system. 

The presentation also discusses the opportunities and benefits of using personas to support travel behaviour change. 

Learning outcomes

  • Learn about the latest work and research on the topic of behavioural change 

  • Learn how the use of personas will help different transport initiatives

  • Hear an example of a major infrastructure project we are working on where personas will be used to help evidence the impacts of different transport initiatives; help the decision making and prioritisation of those initiatives, and also help inform how best to roll out such initiatives.

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Annalucia Bellisario
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